Privacy policy

PRIVACY POLICY

Avenida Place Medical Centre
Calgary, Alberta, Canada

Effective Date: September 4, 2026

Avenida Place Medical Centre (“Avenida Place Medical Centre,” “the Clinic,” “we,” “us,” or “our”) is committed to respecting your privacy and protecting the personal information and health information entrusted to us.

This Privacy Policy describes how we collect, use, disclose, safeguard, and retain information when you visit our website, communicate with us electronically, subscribe to communications, book services, or otherwise interact with Avenida Place Medical Centre.

Our privacy practices are designed to comply with applicable Canadian and Alberta privacy legislation, including, where applicable, Alberta's Health Information Act (“HIA”), Personal Information Protection Act (“PIPA”), and Canada's Personal Information Protection and Electronic Documents Act (“PIPEDA”), as well as applicable requirements relating to electronic communications.

This Privacy Policy applies primarily to our website and related electronic services. Personal health information collected in connection with providing healthcare services may also be governed by additional clinic privacy policies and applicable professional and legal requirements.

1. Information We May Collect

Depending on how you interact with us, we may collect information including:

Personal Information

This may include:

  • Name;

  • Telephone number;

  • Email address;

  • Mailing address;

  • Date of birth, where necessary;

  • Communication preferences;

  • Information submitted through website forms;

  • Appointment requests;

  • Information submitted when contacting the Clinic;

  • Payment or transaction-related information where applicable; and

  • Other information you voluntarily provide to us.

Health Information

If you become a patient or provide information for the purpose of obtaining healthcare services, we may collect health information necessary to provide or coordinate your care.

This may include information such as your Alberta Personal Health Number, medical history, medications, allergies, diagnoses, investigations, treatment information, referrals, and other information relevant to your healthcare.

Health information is handled in accordance with applicable healthcare privacy legislation, professional obligations, and Clinic privacy and records-management policies.

Website and Technical Information

When you visit our website, certain technical information may be collected automatically, including:

  • IP address;

  • Browser type;

  • Device type;

  • Operating system;

  • Pages visited;

  • Date and time of visits;

  • Referring website or source;

  • Approximate geographic information derived from technical data;

  • Website interactions;

  • Cookie identifiers; and

  • Other analytics information.

We may use this information to operate, secure, analyze, and improve our website and services.

2. How We Use Information

We may use personal information for purposes including:

  • Responding to inquiries;

  • Processing appointment requests;

  • Facilitating online booking;

  • Providing healthcare and clinic services;

  • Communicating with patients;

  • Managing patient accounts and administrative matters;

  • Processing permitted payments;

  • Providing requested information;

  • Operating and improving our website;

  • Maintaining website and information security;

  • Managing subscriptions and communication preferences;

  • Sending newsletters, clinic announcements, or promotional communications where permitted;

  • Measuring the effectiveness of our communications and advertising;

  • Meeting legal, regulatory, professional, billing, and recordkeeping requirements; and

  • Other reasonable purposes identified at the time information is collected.

We limit the collection and use of information to purposes that are reasonable and appropriate in the circumstances.

3. Consent

Where consent is required, we seek appropriate consent before collecting, using, or disclosing personal information.

The nature and form of consent may depend on the sensitivity of the information and the circumstances in which it is collected.

You may withdraw consent to certain uses of your personal information, subject to legal, contractual, professional, and patient-care requirements.

Withdrawing consent to receive marketing communications will not affect your eligibility to receive medical care from Avenida Place Medical Centre.

4. Patient Health Information

Avenida Place Medical Centre takes the privacy of patient health information seriously.

Patient health information is collected, used, disclosed, retained, and protected in accordance with applicable Alberta legislation and professional requirements.

Access to patient information is limited to authorized individuals who require access for legitimate purposes associated with patient care, clinic administration, or other purposes permitted by law.

Patient information will not be used for unrelated marketing purposes without appropriate authorization or another lawful basis.

Our public website and general marketing forms should not be used to communicate urgent or sensitive medical information unless the specific form or service is expressly identified by the Clinic as an appropriate secure communication method.

5. Online Appointment Booking and Electronic Medical Record Services

Avenida Place Medical Centre may use third-party healthcare technology providers, electronic medical record systems, online booking systems, patient portals, or other digital healthcare platforms.

When you use these services, information may be collected and processed by the applicable service provider in accordance with its privacy practices and contractual obligations to the Clinic.

Where applicable, these providers act as service providers or information managers supporting the Clinic's operations.

6. Email Communications

If you provide your email address, we may use it to respond to inquiries and provide administrative or other communications you have requested or that are otherwise permitted by law.

Where required, we obtain consent before sending commercial electronic messages.

Marketing emails will provide an appropriate method for unsubscribing.

Please be aware that ordinary email may not always be a secure method of transmitting sensitive health information. Unless specifically instructed otherwise by the Clinic, please do not send highly sensitive medical information through general website or marketing email addresses.

7. SMS/Text Message Communications

If you voluntarily provide your mobile telephone number and consent to SMS marketing, Avenida Place Medical Centre may send text messages concerning clinic news, services, events, programs, or promotions.

Message frequency may vary. Message and data rates may apply.

You may unsubscribe from marketing SMS communications at any time by replying STOP or by contacting the Clinic.

Consent to receive marketing text messages is not a condition of receiving medical care or booking an appointment.

SMS marketing communications are separate from communications that may be required for patient care or clinic administration.

Please do not send confidential medical information in response to marketing text messages.

8. Mailchimp and Marketing Service Providers

We may use third-party service providers, including Mailchimp, to manage email subscriptions, newsletters, SMS marketing, and related communications.

When you subscribe to these communications, information such as your name, email address, mobile telephone number, consent information, and communication preferences may be processed by these service providers on our behalf.

Information may be processed or stored outside Alberta or Canada and may therefore be subject to the laws of the jurisdiction in which it is processed or stored.

We do not sell or rent our subscriber lists to third parties for their independent marketing purposes.

9. Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate the website, remember preferences, understand website usage, maintain security, and improve the visitor experience.

Cookies are small data files stored on or associated with your device or browser.

Depending on the website technologies we use, cookies may include:

  • Essential cookies required for website operation;

  • Functional cookies;

  • Analytics cookies; and

  • Advertising or measurement cookies.

You may be able to control cookies through your browser settings and, where provided, through our website's cookie preference tools.

Disabling certain cookies may affect the functionality of some parts of the website.

10. Analytics and Advertising Technologies

We may use third-party analytics, advertising, or measurement services to understand how visitors interact with our website and to evaluate our communications and advertising.

These technologies may collect information such as browser information, device information, IP address, website interactions, referral sources, and cookie or similar identifiers.

Where required, we will seek appropriate consent for non-essential tracking technologies.

We do not intentionally provide confidential patient medical records or clinical information to advertising platforms for targeted advertising.

11. Third-Party Websites and Links

Our website may contain links to third-party websites, services, booking platforms, social media platforms, pharmacies, or other external resources.

Once you leave our website, the privacy practices of the third-party organization may apply.

Avenida Place Medical Centre is not responsible for the privacy practices, security, accuracy, or content of independent third-party websites.

We encourage users to review the privacy policies of third-party services before providing personal information.

12. Disclosure of Information

We do not sell personal information or patient health information.

We may disclose information where reasonably necessary to:

  • Provide requested services;

  • Support healthcare delivery;

  • Work with authorized service providers;

  • Operate our website and information systems;

  • Process permitted transactions;

  • Meet billing or administrative requirements;

  • Protect patients, staff, the Clinic, or others;

  • Comply with applicable legal or regulatory requirements; or

  • Respond to lawful requests from authorized authorities.

Service providers are expected to handle information appropriately and only for authorized purposes.

13. Safeguarding Information

We use reasonable administrative, technical, and physical safeguards appropriate to the sensitivity of the information in our custody or control.

Safeguards may include:

  • Access controls;

  • Password protection;

  • Staff privacy and confidentiality obligations;

  • Role-based access;

  • Secure electronic systems;

  • Appropriate physical safeguards;

  • Staff privacy training;

  • Policies governing information access and handling; and

  • Processes for responding to suspected privacy or security incidents.

No website, electronic transmission, or information system can be guaranteed to be completely secure. We therefore encourage users not to submit sensitive medical information through ordinary website contact forms unless the form is specifically intended for that purpose.

14. Retention and Destruction

Personal information is retained only for as long as reasonably necessary to fulfill the purposes for which it was collected and to satisfy applicable legal, professional, regulatory, accounting, or recordkeeping requirements.

Patient medical records are retained in accordance with applicable Alberta legislation and professional requirements.

When information is no longer required, it is securely destroyed, deleted, or anonymized as appropriate, subject to applicable retention requirements.

15. Access and Correction

Subject to applicable law, individuals may have the right to request access to personal information about themselves and to request correction of inaccurate or incomplete information.

Patients seeking access to their medical records should contact Avenida Place Medical Centre using the contact information below.

Certain legal exceptions may apply to access or correction requests.

16. Children's and Minors' Information

Where information concerning a minor is collected in connection with healthcare services, it will be handled in accordance with applicable Alberta law, professional obligations, and the circumstances surrounding the minor's capacity and authority to consent.

Our general marketing services are not intended to knowingly solicit sensitive health information from children through public website forms.

17. Privacy Incidents

If we become aware of a privacy or security incident involving personal or health information, we will assess and respond to the incident in accordance with applicable legal, regulatory, contractual, and professional requirements.

Where notification or reporting is legally required, appropriate individuals and authorities will be notified.

18. Your Privacy Choices

Depending on the circumstances and applicable law, you may:

  • Request access to your personal information;

  • Request correction of inaccurate information;

  • Ask questions about our privacy practices;

  • Change certain communication preferences;

  • Unsubscribe from marketing emails;

  • Reply STOP to unsubscribe from marketing SMS messages;

  • Adjust available cookie preferences; or

  • Withdraw consent to certain optional uses of your information.

Withdrawal of consent may be subject to legal or healthcare-related limitations.

19. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technologies, service providers, legal requirements, or privacy practices.

The current version will be posted on our website with the effective date shown at the top of the policy.

We encourage visitors to review this Privacy Policy periodically.

20. Contact Our Privacy Officer

Questions, concerns, complaints, access requests, or correction requests regarding privacy may be directed to:

Privacy Officer
Avenida Place Medical Centre
Calgary, Alberta, Canada

Address: 335-12100 Macleod Trail SE, Calgary, AB, T2J7G9
Telephone:825-910-6555
Email: patient@avenidamedical.ca
Please do not include detailed or sensitive medical information in a general privacy inquiry email.

If you have a concern about the handling of your health information, you may also have the right to contact the Office of the Information and Privacy Commissioner of Alberta (OIPC).

Last Updated: September 4, 2026